I had a great call with Leslie from Pawsible Marketing last night. Leslie began her specialty pet marketing consulting business on the advice of a friend. She found that she loves working with pet business owners as it fits with her love of pets and is a
Read more →A happy customer is a valuable marketing opportunity. Unfortunately the folks businesses usually hear from are the unhappy customers. The challenge is to motivate happy customers to spread the word about your pet business. Here are five great ways to get more customer referrals. 1. Get Happy
Read more →Next Tuesday July 15th at 7pm CT I will be interviewing pet business marketing expert Leslie May – CEO of Pawsible Marketing. No matter what type of small business you have or want to start, one of your most important tasks is marketing your business to attract new
Read more →Pricing your services is perhaps one of the most anxiety filled steps in building a successful pet business. Too low and you’re not taken seriously, too high and no one can or will afford your services. It’s a wiggly tightrope to walk. Here are three steps to
Read more →This year I participated in PSI’s State of the Pet Sitting Industry survey and today I received an email with the early results. The information about pet sitting clients can help you tailor your marketing efforts to attract more ideal customers.  Here is your sneak peek! This year’s survey was conducted exclusively
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