A unique selling proposition, or unique selling point, is a marketing device intended to make your business stand out to your target market. It’s the real or perceived benefit that convinces your target market to invest in your service. For pet sitters, it’s crucial to define your
Read more →What if you arrive at a pet sitting visit, walk into the house and the alarm goes off? What if you you can’t get it to shut off? What do you do? This situation happened to one of my pet sitters a few years ago. She set
Read more →Thanksgiving is one of the busiest times of the year for my pet sitting business as it is for most pet sitting business owners. This year I had 4 contract sitters working with me to handle the rush so that I could also spend some time with
Read more →December is official National Write a Business Plan month so I thought I’d remind you of some great resources that will help you get your plan done or update your business plan for 2009. The business plan is an essential document for you if you plan to apply
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