August Pet Business Expert Live Interview - Working with Contractors with Peggie Arvidson of Peggie’s Pets

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Pet Expert InterviewThis month for my Pet Business Success Circle Coaching program I am interviewing Peggie Arvidson of Peggie’s Pets Virginia.  We will be discussing working with contract pet sitting staff.

Hiring independent contractors as pet sitters is a controversial topic that is always discussed at pet sitting conferences and events. By using contractors you avoid a lot of paperwork, don’t have to pay workers compensation, or collect employment taxes for your sitters. However, you must follow the IRS guidelines for contractors or risk an audit and the threat of paying back taxes.

Peggie is an expert when it comes to hiring and working with contract pet sitters. We’ll be discussing her systems for hiring, managing and retaining contract sitting staff and I’ll also sneak in some questions about the sale of her pet sitting business earlier this year.

If you want to know the ins and outs of using contract staff and want to make sure you do it the right way - and avoid the scrutiny of the IRS - come join us on the call tomorrow night Tuesday 19th August at 7pm central.  You will also have the opportunity at the end of the interview to ask Peggie your questions about working with contractors.

All you need to do to join us is to sign up for the $7 trial offer of the Pet Business Success Circle.  When you activate your membership you will be sent the call in details. As a member you will also receive full access to recordings and transcripts of my past calls with Leslie May of Pawsible Marketing, and Sam Brown of Boarding as a Business.

If you can’t make it to the call live don’t worry - all members also recieve the recording of the call and a full written transcript of the call so that you can learn from Peggie at your convenience.

To join just visit http://www.petbusinesssuccesscircle.com today and sign up for your trial membership test drive.

How to Market Your Pet Business - Pet Communities, Press Releases, and Events

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Marketing IdeasI had a great call with Leslie from Pawsible Marketing last night. Leslie began her specialty pet marketing consulting business on the advice of a friend. She found that she loves working with pet business owners as it fits with her love of pets and is a fun business.

She now works with pet business owners nationwide to set them up with a business marketing plan in which she outlines a set of customized marketing tactics.

Here are a just a few of the tips she shared with me on the call:

1) The most common marketing mistakes made by pet business owners are a lack of planning and consistency.

2) All business owners should have a library of marketing documents available in both online and print form. The documents in your marketing library should include business cards, a brochure or website, email signature, press release template, and promotional giveaway items.

3) Your marketing budget should be flexible and change to fit with the life stage of your business and your business goals.

4) One of the best ways to network with pet owners is to find hidden pet communities such as online forums, and local pet newsletters, and to get actively involved in community pet events.

5) To get free publicity through the TV, radio, and news media you need to develop a creative “hook” that makes your business unique and newsworthy

6) When setting up your marketing plan you need to step back and examine your business objectively, determine the realistic potential your market, and determine which products and services pet owners are most likely to buy.

It’s not too late to share in the other valuable tips from Leslie. Just join up as a member of the Pet Business Success Circle and you will receive a downloadable mp3 file of the call, full written transcript, and my action checklist that will make sure that you implement the ideas in your own pet business.

In our August expert interview I will be sharing with members my tips on finding and hiring great staff. I will also be giving members a copy of my staff guidelines and sitter incentive plan. Don’t miss this call - sign up now!

Pet Business Marketing Teleseminar - Get Your Marketing Questions Answered For $7

Filed Under Pet Business Coaching, Pet Business Interviews, Pet Business Success Circle | Leave a Comment

Marketing a Pet BusinessNext Tuesday July 15th at 7pm CT I will be interviewing pet business marketing expert Leslie May - CEO of Pawsible Marketing.  No matter what type of small business you have or want to start, one of your most important tasks is marketing your business to attract new clients. 

There are so many options including advertising, networking, businesss cards, flyers, publicity that it can be difficult to decide where to focus your efforts so that you are most effective.  

Leslie has been a marketing consultant to small business since 2002 and launched Pawsible marketing in 2007 which focuses on helping pet businesses.  Here is a taste of what I will be discussing with Leslie :

The 5 most effective marketing methods you should use to promote your pet business

How to get the most bang for your advertising bucks

Why you need a marketing plan and how to create a plan and marketing budget

How to get local publicity via newspapers, radio, TV, and local pet events

Every one who joins us on the call will also have the opportunity to get answers to their burning marketing questions from Leslie.

This call is part of the Pet Business Success Circle Coaching and Mastermind Program that I have just re-launched.  

You can join us on the call for only $7 and also get access to the recording and written transcript of the call.  After the call you will also receive my action plan checklist that will show you how you can apply everything discussed on the call to your pet business.

This is a very small investment to get personal advice from a specialist pet business marketing consultant.  Getting the help you need to get more clients will cost you less than dinner at Chilli’s! 

If you need help with marketing your business please consider joining us on the call.  I’d love to hear you get your questions answered.

To sign up for the call and the other great benefits of becoming a success circle member click here.

If you have marketing questions that you would like to see answered on the call please leave them in the comment section below and I will add them to my interview questions.