Free Pet Business Marketing Reports from Rachel Monroe

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Free Pet Business EbookThis week pet copywriter Rachel Monroe released three new reports to give you some new ideas for marketing your pet business.  The ebooks may be free but they are packed with great content. They have more good information than many guides that I’ve paid a lot of money for!

 

The titles of her ebooks are:

 

41 Creative Ways to Promote Your Pet Business: Practical Methods to Put Your Business on the Fast Track to Success
 
7 Secrets to Successful Advertising: How to Turn Your Advertising Dollars into Cold, Hard Cash
 
How to Promote Your Pet Business with An Attention-Grabbing Press Release”
 
These are all available FREE of charge. So go ahead and get a copy of them by clicking here now to download the reports. And stop in and say thanks to Rachel at her website!

Secrets of Pet Business Success Now Available!

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Secrets of Pet Business SuccessMy new product is finally ready and now available right here. Secrets of Pet Business Success is a collection of 5 interviews with successful pet business owners to discover their secrets to building unique businesses that really stand above their competition.

Here is a taste of what you can learn from these pet business professionals:
4 behaviors that put into action will build you a reputation for excellence, and distinguish you from other pet services

5 qualities that when applied to your pet business will make your clients raving fans and will inspire them to tell everyone they know about your pet service

3 ways to ensure that you get the attention of the media and get free publicity that will expose your business to a larger audience and make sure that everyone in your city recognizes your business name

5 real life examples of how you can create a niche for your business that instantly makes you the obvious choice of pet care provider for your target market

2 methods to guarantee that doing business with you is easy and customers feel no reluctance to leaving their pets in your care

3 case studies of how to publish a book that establishes your expertise, gives you instant credibility, and acts like a giant business card

3 new pet industry trends that when incorporated into your business will give you instant appeal to emerging new markets

How to use blogging and blog radio to build your status as an expert, so that you develop a pre-established trust with pet owenrs and they feel a connection to you and your business

Why volunteering and community involvement should be integral components of your marketing strategy

I’m sure you’re wondering who these 5 generous entrepreneurs are that let me interview them and share their strategies. They are:

1) Diana Guerrero is a world recognized pet behavior expert, who has worked in the movies, been a featured expert on the Animal Planet cable network, and has now used these experiences to build a profitable pet training and pet career consulting business

2) Helmi Flick is the official cat show photographer at national and international cat shows, and her photos were chosen for the cover of Cat Fancy magazine for 9 out of the 12 issues published in 2007

3) Kim Bloomer is a dog natural health care specialist, the host of two weekly radio shows, and has authored her own book on dog health.

4) Joseph Giannini is the Owner of Urban Outsitters in Chicago. He started a pet sitting business which has now grown into a pet empire that consists of 3 dog daycare and boarding locations that also offer grooming services and pet supplies.

5) Jeanie Marie Kraft is a dog accupuncture therapist. She transformed her traditional accupunture business into a full time pet business that provides accupuncture therapy for dogs in the comfort of their own homes.

This is a physical product that is delivered to you as 5 CD’s (over 240 minutes of audio) and a 120 page spiral bound book that contains the full written transcripts of all calls. I’m giving you the transcripts so that you can take notes and put together your own action plan for implementing all the new ideas for improving your buisness that you will have when you finish listening to these calls.

I am also giving the first 50 buyers as a bonus a digital copy of my One Page Pet Business Plan so that they can set out their new business action steps in an official written plan that will inspire them to take action!

If you are ready to differentiate your pet business from the competition and create a reputation for excellence grab your copy now and make sure you don’t miss out on the fast action bonus!

Get your copy here!

Cloning of Pets - Would you Clone Your Cat or Dog?

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Cloning of PetsYesterday I read an article online about a new service offered to pet owners in South Korea. Owners who just can’t let go of their favorite dog now have the option of having them cloned.

This is something we have joked about in our family - my step-son Andrew has suggested the cloning of our cat Bouie as he is such a personality, so affectionate, and so laid back. But I don’t think I would really want my cat cloned. Somehow even if a new cat looked and acted just like him - it still wouldn’t be Bouie. I think it would seem odd and manufactured.

I do feel that cloning a pet would also be a crime when we have such a homeless pet problem and so many pets need a good home. How many  homeless pets could given a loving home if less people bought pets from breeders and pet cloning agencies?  For this reason I would be against this service being offered to mainstream pet owners.

It’s certain that not everyone will be able to afford the service - it currently runs at $50,000 to $100,000. Most customers for this service are looking to clone working dogs and endangered breeds. For example the South Korean customs service has cloned sniffer dogs as the cost of cloning is far less than the training process and screening that goes into finding dogs to train for their programs.

I’m interested in your opinion! What do you think of the pet cloning service? If the price falls to an affordable level would you ever consider cloning one of your pets? Have you ever had a client pet that you would have liked to clone?

Tell me by leaving a comment on this post…

Trend in pet products goes from glitzy to GREEN

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According to experts the pet industry is moving away from golden and glitzy to an all natural shade of green. Guest article from Lorna Paxton of Happy Tails Spa.

It’s the twenty first Century and pets are all the rage, in fact, some say that dogs are the new humans! Everything from diamond encrusted collars to $500-an-ounce cologne is available for your favorite Fido! But according to experts these days the industry is moving from glitzy to green and all natural.

“Spring 2008 is nearly upon us, and there are some notable merchandising trends among pet boutiques,” says Bo Nelson owner of WholesalePet.com.
“We’ve seen an increasing demand for all-natural, American made, and earth-friendly products.”

Nelson maintains that the 2007 pet food/treat recall has inspired buyers to look for products that are safer, higher in quality and friendlier towards the environment.

Dog Biscuits

Camilla Vitale, a pet industry consultant in the Bay Area agrees. “I promote organic treats like Robbie Dawg, natural spa products and bio degradable poop bags like Doggie Walk Bags. Keep your eyes open for materials made with non-toxic inks and organic fabrics or products made with natural fibers like bamboo or the more commonly known hemp collars like those from Earth Dog,” she added

Dog Treats

“My hot items this year,” Vitale says, “are the Sublimation t-shirts by Kelly Michael. They feature, bright well-defined colors, the artwork is a digital heat transfer, the process uses no ink that can leave behind toxic residue.”

Nelson from Wholesalepet.com said that he is noticing a trend of getting “back to basics”. “Bling collars, pink outfits and faux fur accessories which were very popular at the start of the decade are giving way to classic designs, the use of higher quality materials, and an increased desire for functionality in products.”

“In 2008 it’s no longer about the novelty of having really cool products for pets,” says Kevin, owner of happytails Canine Spa Line. “Dog owners used to be amazed that there were such cute clothes available for dogs, or such great-smelling shampoos. Now it’s what people expect.” She adds that in order for products to sell they have to be visually appealing, they have to actually do what they claim to do, and it helps if they perform more than one function. “They have to solve a problem,” she adds.

Infusion Dog Spray

One new product out this season is InFuzion a combined shampoo and conditioner that boasts 14 amino acids and micro-beads which deliver nutrients directly to the follicle. “This is a perfect example of a product that is very eye-catching and has multiple benefits,” Fisher says.

Dog Toys

““This year people are traveling with their pets,” says Leslie Houtkooper owner of Puplife.com, one of the industries fastest-growing websites. She notes that travel-friendly products are hot sellers this spring. “Items like Soggy Paws Dog Towels, Dry Dog Instant Clean, a spray-on bath-replacement and the Backseat Barrier make traveling with your pooch more enjoyable,” she commented.

Happy Tails Pet Spa

Another product that Houtkooper recommends, is Sleepytime Tonic. “This is a must have for travelers. It’s an all natural herbal Elixir that not only helps to calm a nervous dog, but can also help prevent car sickness!”

So even if it is time to take off the fur and put on the hemp, there’s still plenty of ways to pamper your four-legged companion, not only can you look simply marvelous but you can also help save the planet!

Top Trends
- all-natural, earth-friendly or organic
- American made
- Products that are multi-functional (multi-purpose)
- travel-friendly pet products

Products Resource Guide
Robbie Dawg- all natural treats- www.robbiedawg.com
InFuzion Shampoo & Conditioner www.happytailsspa.com

Hemp collars from Earth Dog www.earthdog.com
Bio degradable poop bags like Doggie Walk Bags www.doggiewalkbags.com
Sublimation t-shirts by Kelly Michael
Soggy Paws Dog Towels from Farfetched www.farfetchedinc.com
Dry Dog Instant Clean, a spray-on bath-replacement www.happytailsspa.com
Backseat Barrier www.puplife.com
Sleepytime Tonic helps calm nervous dogs www.happytailsspa.com

Bo Nelson is the owner and president of WholesalePet.com which is the leading business-to-business marketplace for the pet industry. In business since 2001, WholesalePet.com represents over 175 suppliers of quality, upscale pet products and supports a community of over 10,000 pet product retailers.
Visit www.wholesalepet.com

PupLife.com, located in southwest Michigan, was founded in 2003 by husband and wife team Eric and Leslie Houtkooper. PupLife.com is one of the fastest growing online stores featuring the best selection of healthy products for dogs.” Visit www.puplife.com

Based in Sausalito, California, Blue Rocket Sales is owned and operated by retail veteran Camilla Vitale. Her extensive experience in marketing, manufacturing, and apparel design can help take any pet industry business to the next level. Visit www.bluerocketsales.com or call 415.382.3320

Kevin Fisher is owner of happytails Canine Spa Line which uses the finest (“better than human quality”) ingredients available to pamper, soothe and beautify today’s harried hound. The products can be ordered through the company website at www.HappytailsSpa.com or by calling 1-866-HAPPY-20.

Pet Cancer Awareness Month - Warning Signs to Look for in Your Pets

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Animal Cancer FoundationThis month VPI Pet Insurance is holding it’s third annual pet cancer awareness month to benefit the Animal Cancer Foundation (ACF). ACF devel0p and support research to advance the prevention and treatment of cancer in pets and people. They give pets that are not responding to conventional therapy opportunities to take part in clinical trials that could save them or extend their lives.

This month VPI are selling dog collars with the cancer society lavender ribbon logo and donating all proceeds to ACF. Click here to view the 4 different sizes available.

Approximately half of all pets over the age of ten die of cancer. Here are some warning signs you should be aware of so that you can detect cancer early :

A growing sore or lump that won’t heal

Discharge or bleeding from any body opening

Weight loss despite normal appetite and activity

Going more than a day or two without eating

Demonstrating an unusually excessive appetite

An overconsumption of water, followed by frequent urination

Difficulty in chewing or swallowing

Unusually bad smell coming from your pet

Tiring easily and unwillingness to exercise

The best defense against cancer in your pets is to detect it early and seek treatment immediately. Help the Animal Cancer Foundation to find a cure for cancer by supporting them either by purchasing a collar through VPI or donating directly to Animal Cancer Foundation at their website by mail or by using Paypal.

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