My Experience at the Brand Power 4 Day Intensive in Atlanta

Filed Under My Pet Business |

Yesterday I flew back from an invigorating 5 days in Atlanta where I attended Kim Castle’s and Vito Montone’s Brand Power 4 day Intensive. Wow - what a great seminar and it was fantastically energizing to meet some many entrepreneurs who care about making a difference with their business.

I went on this journey to find a new name (and create a powerful brand experience) for my pet sitting business. Last year, after using my current name “Claws Paws & Jaws” for 4 years I approached a trademark attorney and discovered that it cannot be trademarked as there is another business using the name “Claws and Paws”. This is why I recommend that before choosing a name you should make sure that it is unique and able to be trademarked if you choose to go that route. I have a passion to franchise or license my business in the next few years so that I can enable others to start their own pet sitting business and avoid all the pitfalls! So you can see why I need a trademarked name.

I went to the intensive having read Kim’s great free weekly ezine - Powerplay - but still didn’t really know what to expect. During 4 days Kim and Vito lead me through a process out of which emerged a new clarity and understanding of the heart of my business and an new excitement about creating something bigger.

I have a name chosen and this week I will be having a new logo designed. I have a new understanding about the correct colors and words to use as part of my logo to create a powerful customer first impression. I hope you’ll understand why I can’t tell you yet what it will be yet - but you will be the first to know once a trademark has been secured.

The greatest lesson that I learnt this past week that I want to share with you is :

Take the time this week to dedicate some time thinking about what you want your customers to say to others about your company. What lasting impressions do you want your customers to “walk away” with.

This is something I had not previously taken much time to consider - but how powerful it is to know what you are trying to create and get people to feel when they use your pet business! Once you are clear on what you want them to feel then you can create your business in a concious way to make sure that everything you do in your business conveys this intention.

I’m sure I will be sharing more with you about the seminar in the next few weeks!



Did you enjoy this article? Click here to subscribe to recieve email or RSS updates

Comments

2 Comments so far

  1. Diana L Guerrero on October 7, 2008 8:15 pm

    Oh I am excited to see what you learned and can’t wait to have you reveal the new design and name.

  2. Danielle Chonody on October 10, 2008 8:16 pm

    Diana - I’m excited too! Just sent the request to my graphic artist. Brand U made this so easy - at the seminar I created a brand statement, marketing statement, selected significant colors, a logo shape, and some examples of logos that I like. I walked away with a whole package of information that I can use to guide my graphic designer to ensure I get a logo that I like and that is congruent to the philosophy behind my business.

Name (required)

Email (required)

Website

Speak your mind