One of the 8 low cost ways I recommend that you market your pet sitting business is with community pet events. You can either organize your own community event (or partner with another pet sitter or local pet business owner – groomer, poop scooper, trainer – to hold a joint event) or have a booth or demonstration at a locally held pet event.
Hosting your own pet event is a great way to create community buzz and get your name known and also raise money for a great cause like a rescue group or shelter or an animal service organization. I asked my Facebook friends a few weeks ago to tell me about the types of events that they have organized and they gave me these great ideas:
Community charity dog wash
Community dog walk
Open House
Community Dog Show
You could also hold an event based on an annual pet month or day such as Pet First Aid Awareness Month (April), or National Dog Day (Aug 26th), or for a holiday such as Valentines day or Halloween. Dog parks and dog day care facilities are great places to hold a pet party.
If you want to hear how other pet sitters have used pet events to promote their business then join me on my Circle of Pet Sitting Excellence member call on Tuesday February 23rd. I’ll be interviewing Lisa Sellman from Aloha Pet Care of Minnesota and Marcia Breithaupt from Liberty Home and Pet Services in Naples Florida. Lisa and Marcia have both held successful local pet events and will share with you their tips for organizing and holding a great event.
To join us on the call just sign up for the Circle of Pet Sitting Excellence membership. The membership is $9.95 per month (this comes with my money back guarantee if you are not satisfied with the benefits within the first 30 days – and you can cancel your membership at anytime). You’ll get immediate access to over 12 months of call recordings and transcripts plus special reports and articles. To take a look visit http://www.petbusinesssuccesscircle.com.