Use a Warm Introduction Letter to Generate Pet Sitting Referrals

Filed Under Pet Business Marketing |

One of the easiest ways to meet new people is to have your current friends, family or colleagues give you a warm introduction by giving you a referral. However, before they can recommend you they have to know that you provide pet sitting services and should be aware of the details and benefits of your service.

A great way to educate them is to send them a warm letter of introduction. Put together a very personal letter to let them know that you have a pet sitting business and tell them what value you provide to your clients. In the letter politely ask them that if they know people who may need your service that they pass on your information to them and also let them know that they can get more information at your website. Make sure you continue to send out this warm letter to new friends as you meet them.

Here is an example of a warm letter of introduction:

Hello <first name>,

I’m writing this quick letter to ask you for a small favor.
You see, I have just started my own pet sitting business.
We offer an in-home pet care service for people when they travel for vacation or business. The pets stay in the comfort of their own home and we can make up to four visits per day to feed, exercise, and play with the pets. We can also administer medications.

Our service is an alternative to boarding that is less stressful for pets, and more convenient for pet owners as they do not have to drop off and pick up pets from a boarding facility. Having someone visiting the home regularly while owners are away offers enhanced security. As part of our service we pick up mail and packages and can rotate lights and window shades to give the home a lived in appearance.

At our free initial interview the person that will be caring for the pets visits the clients home to meet them and their pets, collect pet care, vet, and emergency contact information and collect keys.
We need a small favor, will you help us out? If you have friends with pets that will be travelling and are looking for help with pet care, can you please let them know about our new service?

We really appreciate any help you can give us to spread the word and we know your friends and family and their pets will thank you too!

Thank you for your help!
<your name>
<your phone number>

Try sending these out to everyone you know who doesn’t know what you do in your business. Follow up with a phone call to see if they have any questions.

Anyone tried this method to encourage word of mouth advertising of their pet sitting business?