Your Marketing Plan 2010 - The 8 Essential Pieces of Your Marketing Pie

Filed Under Pet Business Success Circle, Pet Sitting Business Tips |

This months Circle of Pet Sitting Excellence call is next Tuesday 26th January at 7pm CT. Our topic is “Your Marketing plan for 2010 - 8 Essential Pieces of your Marketing Pie”. On the call I will be explaining why you must have 8 low cost marketing strategies in place to enable you to attract a steady stream of new pet sitting clients this year. Learn how to implement these 8 strategies and create your own marketing systems that ensure you are marketing consistently.

I’ll also be doing a website review for Dave Westwood of Sleepy Paws pet services on the call - and may also do a live website review with a random member on the call as I haven’t been able to contact my second winner Loriana Duran (Loriana if you are out there please get in contact!).

At the end of the call we’ll have an open Q&A session where you can ask me any questions that you have about your website or your marketing strategies.

It’s only a $9.95 investment to sign up and join us on the call - or get the call recording and transcript - plus you’ll also get access to over 12 months of recorded calls, special reports, and 19 original pet related articles that you can use in your own newsletters or blog. Sign up now to get immediate access to all past files at Circle of Pet Sitting Excellence Coaching.

Here is an article to introduce you to the marketing pie:

Marketing methods are the ways in which you get the message about your business into the hands of potential clients. There are so many options available today that choosing how to market your business can become very confusing. Traditional marketing methods used by major corporations include television and radio commercials, and advertising in major magazines and newspapers. These methods are typically not affordable or effective in marketing small and local pet sitting businesses. Luckily there are many other methods that are both low cost and more effective to reach your target market of pet owners.

When choosing the strategies and tools that you use to market your business you need to ensure that they lead potential customers through the following 3 sequential steps in the sales process:

· Step 1 – Find potential clients and gather their contact information

· Step 2 - Follow up with these clients by giving them valuable information to build a relationship

· Step 3 - Close the sale

Some potential clients will find your business and immediately be ready to schedule you to care for their pets. Other clients may find you but want to learn more about you and build a relationship with you before they are ready to buy. By including all three steps in your marketing you will insure you meet the needs of both types of clients.

The ideal mix of low cost high impact marketing activities for a pet sitting business is what I call “The Pet Sitting Marketing Pie”. By including marketing actions from each of piece of the pie you will ensure you include all 3 steps of the sales process and can creatively engage your target market.

Join us on the call to learn more - members also receive a copy of The Marketing Pie diagram. Sign up now to learn what the 8 essentials strategies of your marketing pie at Circle of Pet Sitting Excellence Coaching.

I hope you can join me on the call!

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