This week Lynn at Clicknewz introduced me to some great new free online software that will make it easy for you to create eye catching brochures to advertise your pet care business. My Brochure Maker by HP is very simple to use and leads you step by step through the design process using ready to use layouts.
A tri-fold brochure gives you plenty of room to provide details of your service or product and makes your business look professional. You can print them at your local Kinko’s and they also provide an economical tri-folding service.
Some things to make sure to include on a brochure are:
1) All about you – who you are, your vision and why you have a passion for your business
2) Details of your service – what you do, when you do it, and how much you charge. Extra perks or ad on services that distinguish you from the competition.
3) Benefits of using your service – what will be easier, faster or more convenient about using your service
4) Phone and website contact – give them a place to find more information
If you need some images of pets for your brochure try browsing 123rtf.com for royalty free stock photos that you can purchase for commerical use.
You can place your brochures in a clear plastic stand at the counter of pet retail stores, restaurants, health food stores, hair and nail salons, groomers or local bulletin boards at grocery stores and apartment buildings.
When I started my pet sitting business these simple tri-fold brochures placed in local stores helped me get my first customers. I haven’t put any out for several months but the brochures seem to be something that people will hold on to and I often get calls from people who have picked them up and have been keeping them until they needed my service.