Signs can give your business name and brand recognition with the general public. The many different types of signs available for marketing your business ensures that you can find one that suits your advertising budget and the needs of your pet sitting business. 

Consider the different types of signs: mounted, freestanding and interior. Depending on whether your pet sitting business is physical (located in its own building) or virtual (mostly run out of a website or your home), some types of signs may be more appropriate than others.

Remember that signs can be as grand as billboards or as simple as those placed in yards. It’s up to you to research and determine what kind of sign would be most effective for your pet sitting business. But always take the signs’ locations into account, as they run the risk of serving no purpose if they exist in places where your target market doesn’t go.

License Plates

Custom license plates and license plate frames are available for those that are truly devoted to getting their business out to the masses.

Vanity or personalized license plates can be used to help promote your business simply by including a message that corresponds to your business. Check with your state’s DMV office for instructions and restrictions on getting a personalized license plate for business purposes.

Consider putting your business’ logo and website URL on a license plate frame. Choose a frame that contrasts with the color of your car and license plate. Order a few license plate frames and think about giving them away to loyal customers who can put them on their own cars. You can bet that you’ll get a lot of mileage out of their free advertisement!

Car Signs

Of course, you can take away the worry about location if you invest in mobile signs. Car signs, for example, allow you to advertise your pet sitting business everywhere you go. Car signs can be particularly effective if you regularly drive in areas where potential clients live or work. If you’re mostly interested in pet sitting animals in your neighborhood, you can have round-the-clock advertisement simply by putting a sign on your car, going to the grocery store, the library or even parking on the street.

Car signs can come in many forms, including removable magnets that can be peeled off, bumper stickers and adhesive identification plates that can go anywhere on your car’s body. Depending on the type of sign that you choose, you may be able to include images, logos, your business’ name and contact information on it. If you’re investing in magnetic car signs, go for a color sign as it can appeal to viewers more than a plain one.

Your local printing store such as Kinko’s is a good provider of magnetic signs or stickers. You can also search for companies that provide personalized marketing products online.

For a really unique car sign you can also invest in a full body wrap – where the entire body of the car is covered with signage or graphics. Search for “car wrap” on the internet to find a local provider of this product. This can be pretty expensive – several thousand dollars – but it will mean that you attract a lot of customer attention!

I have used magnetic car signs but next week I am going to be getting my husbands car fully wrapped  – here is a sneak preview- I’ll show you some full photos once it is completed. I won’t be completing pet sitting visits in this car but I’ll drive to my day job, grocery shopping and other errands.

I am changing my business name so that I can secure a trademark from Claws Paws & Jaws to Protecting Max.  I have tried a lot of marketing but really want to catch the attention of local pet owners.  What do you think? Tell me by leaving a comment after the post.

See my car wrap design click here

Whatever type of sign that you choose make sure that you include your business logo, your website name, and a contact phone number. Ensure that the sign is uncluttered and easy to read and make sure that it is readable from a distance.