If you use a client email or print newsletter to keep in touch with customers and prospective clients today I have some great tips to improve the value of your newsletters from Karyn Greenstreet Passion for Business:
Above all use, offer value. When you write an article for your newsletter (or your blog, or your Facebook Notes area), make sure you’re giving good information. (Read your past five newsletters…did you serve your audience well?)
Sixty-day rule. Remember that your subscribers are most responsive in the first 60 days of signing up for your list. Stay in contact with those folks more often than your once-a-month newsletter
Loyalty counts. Reward long-time subscribers with special freebies or discounts.
One of many tools. Ask yourself, “What are ALL the different ways I can communicate with my audience and share my articles, advice, offers, and news?”
One of many lists. Think of your email list as just one list of many. Your Facebook friends are a list, your Twitter followers are a list, and your blog subscribers are a list.
Combine with human contact. Don’t just have an email list and think that’s enough for people to get to know you and trust you. Offer free teleclasses. Be available via Facebook or Twitter for ongoing conversations. Give live speeches both locally and nationally. Get out there and be seen – everywhere.
If you are not yet collecting client contacts and building an email list which you use to follow up by sending a regular newsletter read my post fo find out why you should be and how to get started :
10 Reasons Pet Sitters Must Grow A List
Let me know what questions you have about setting up your email list and sending out a newsletter - I’ll make sure I answer all of your questions that you post here in the comments!
Good info! Some other ideas can include a monthly offer just for your clients. Giveaways and contests are great involvement triggers to pull them in. Consider also mentioning your testimonials and referrers in the newsletter, too. Send it every month and you will get and keep clients for life.
I don’t understand your sixty-day rule?
The sixty day rule means that you should keep in regular contact with your new list subsribers in the first 60 days after they sign up. This is when they are typically most responsive to your newsletter.