Celebrity Apprentice Teams Create Homeless Dog Awareness Campaign

This month Donald Trump is back on NBC with a new series of the Apprentice with a cast of business-savy celebrities. A great opportunity to see some celebrities left out in the cold you could say but how does that relate to working with pets?

This week on the January 10th show his star apprentices are helping to raise awareness of the 4 million homeless dogs in shelters across the USA. The cast will split into two teams and compete to create the best community awareness campaign for “Pedigree Food for Dogs” annual Adoption Drive that is officially launched on February 7th.

As part of the show each team will visit an animal shelter and review campaigns from previous adoption events.

The winning community service announcement will be aired during the Westminster Kennel Club Dog Show on February 11th and 12th.

So why should you tune in to the Apprentice on January 10th?

1 ) to pick up tips that you can apply to marketing your pet business in your community with press releases

2) to learn the strategies that are used to get the attention of pet lovers

3) to gain knowledge that you can apply to help your local pet rescue groups get more exposure and more publicity for their community events.

I’ll get back to you with a review later this week - but tune in yourself on the 10th at 9pm EST / 8pm CT on NBC and let me know what you think!

Owning a pet business does not guarantee you success, but it is generally not difficult to set up your own pet business adn many who own pet businesses love the hard working lifestyle and the closeness to pets. You will have to compete with those who may be better trained, may have lower cost structures and those who “pretend” to have your skills and experience when they do not. (eg not all those who advertise themselves as groomers are actually Groomers).

There are also key skills that all dog industry professionals should possess. Here are some of the most critical skills and abilities for those hoping to work with dogs professionally: Basic Dog Handling and Training Skills, ability to recognize behavioral signals.

Animals can be somewhat unpredictable when they are under stress or in an unfamiliar environment, like when they visit the veterinary office or the grooming salon, so it is important to be attentive and stay aware of the animal you are handling at all times.