Free Pet Industry Magazines for Business Owners

This weekend I found a couple of pet publications that offer free subscriptions for pet business owners. Both look like they have information that is valuable to keep on top of pet industry trends and new pet products. Both magazines are primarily aimed at pet product retailers - but if you have a pet service business it may be worth considering adding some products to you business. (I’ll be discussing the concept of Double Edged Sword marketing in a future post and show you how adding products to your business can help you increase your profits).

Pet Business gives pet retailers marketing tips and product information to help them increase their financial success. They distribute monthly and also run articles on grooming, trends in pet foods, and specialized pet care.

Pet Age is also targeted to retailers but also offers instructional pet care articles, customer relations tips, industry and regulation trends, and innovative new pet products.

I haven’t got my first issues yet but I’ll give you a full review when they do arrive. Until then it is easy to subscribe to the magazine at their websites online - they ask that you let them know what part of the pet industry you are involved in to receive your free subscription.

Owning a pet business does not guarantee you success, but it is generally not difficult to set up your own pet business adn many who own pet businesses love the hard working lifestyle and the closeness to pets. You will have to compete with those who may be better trained, may have lower cost structures and those who “pretend” to have your skills and experience when they do not. (eg not all those who advertise themselves as groomers are actually Groomers).

There are also key skills that all dog industry professionals should possess. Here are some of the most critical skills and abilities for those hoping to work with dogs professionally: Basic Dog Handling and Training Skills, ability to recognize behavioral signals.

Animals can be somewhat unpredictable when they are under stress or in an unfamiliar environment, like when they visit the veterinary office or the grooming salon, so it is important to be attentive and stay aware of the animal you are handling at all times.