National Be Heard Day Give Aways Will Help Get Publicity for Your Pet Business

National Be Heard Day was actually last Friday - the 7th March. Sorry I didn’t report it on the day but it’s not too late to take advantage of a couple of great giveaway ebooks that will help you get free publicity for your pet business and get known. Don’t wait too long as they will only be available until March 20th.

Publicity pro Shannon Cherry of Be Heard Solutions (www.beheardsolutions.com) created National Be Heard day to help entrepreneurs find their voice, tell their story and be heardby using low-cost marketing tactics to promote their businesses.

This year, she’s gotten together a great lineup of 17 marketing pros to share some of their secrets.

All you have to do it go to http://www.BeHeardFirst.com to get 2 great free ebooks that will show you how you can attract more pet business customers by getting free PR!

Remember the secret to getting publicity is about informing, educating, and entertaining. You don’t want to be trying to sell your service or product. Some of the ways you can do this are:

1) Write press releases about exciting events that occur in your business such as expansion into an new city, hiring of first employee, a community event you are organizing, or launch of a new service or product. Submit releases to local media and online using services such as PRweb.com

2) Write a series of How-To articles about your pet expertise that will help pet owners. Publish these online but also use them to contact local papers to suggest writing a weekly pet column for them.

3) Submit your articles to professional association newsletters.

4) Offer to give a speech to a local association or non-profit group to get speaking experience.

Once you get media coverage make sure you put this up on your business website so prospective clients can read or listen to an interview.

Owning a pet business does not guarantee you success, but it is generally not difficult to set up your own pet business adn many who own pet businesses love the hard working lifestyle and the closeness to pets. You will have to compete with those who may be better trained, may have lower cost structures and those who “pretend” to have your skills and experience when they do not. (eg not all those who advertise themselves as groomers are actually Groomers).

There are also key skills that all dog industry professionals should possess. Here are some of the most critical skills and abilities for those hoping to work with dogs professionally: Basic Dog Handling and Training Skills, ability to recognize behavioral signals.

Animals can be somewhat unpredictable when they are under stress or in an unfamiliar environment, like when they visit the veterinary office or the grooming salon, so it is important to be attentive and stay aware of the animal you are handling at all times.