This month Donald Trump is back on NBC with a new series of the Apprentice with a cast of business-savy celebrities. A great opportunity to see some celebrities left out in the cold you could say but how does that…
Read moreAn effective marketing strategy for your pet business is worth its weight in gold. It can mean the difference between long term success, steady profits and cash flow, and a business which can sustain itself during economic slow periods. Marketing…
Read moreI found a great free online tool that I wanted to share with you today. It is a tool that you can use to measure the marketing effectiveness of your pet busines website. The tool is called Website Grader. You visit…
Read morePricing your services is perhaps one of the most anxiety filled steps in building a successful pet business. Too low and you’re not taken seriously, too high and no one can or will afford your services. It’s a wiggly tightrope…
Read moreA happy customer is a valuable marketing opportunity. Unfortunately the folks businesses usually hear from are the unhappy customers. The challenge is to motivate happy customers to spread the word about your pet business. Here are five great ways to…
Read moreMany comprehensive marketing strategies miss one very important, albeit small, tool to build a business. A business card is an absolute essential. You never know who you’re going to meet in line at the grocery store or out on a…
Read moreWhat do you do if you arrive at a pet sitting visit and the dog that you are sitting for has vomited or had diarrhea? This happened to me on a pet sitting visit over the last July 4 holiday…
Read moreOne of my favorite business books that I picked up in the first year of my pet sitting business is The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. This book shows you why if…
Read moreWriting and submitting press releases regularly is a great way to market and attract attention to your pet sitting business. If you’ve been reading this blog for long – your heard me talk about press releases before, in fact you can get…
Read moreI have three great free tools to tell you about this week. The first is a free online survey tool by Kelly McCausey and Lynette Chandler. You can use surveys to find out more about your customers pet care habits or find out…
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