Using Video To Market Your Business – Free Tips!

Well here we are at Friday already – almost a full week into the new year. What plans do you have to market your business this year? Do they include any video?

Video is definitely a hot topic online. Having video on your website lets you connect more personally with potential clients – and studies have shown that people will stick around longer to watch information presented via video that they will read the text on your page. As well as showing video on your website, video is a great tool to also use on your social media pages such as Facebook. Having your videos uploaded to You Tube can also help you gain more visibility in the search engines.

Getting started with video is really very inexpensive and easy. I started with a hand held Flip video camera which costs less than $150 and is super simple to use. You can also use most digital cameras to make video too and upload to your computer.

I’m always nervous in front of the camera and I forget what I’m planning to say – but this year I plan to do plenty of practice and hopefully cut down on the number of takes I have to do to get a video produced. Of course it’s really not important to look professional in your videos. People want to see you as your authentic self – so feel free to make your videos casual!

Today I have 2 free resources for you if you are interested in learning to use more video in your marketing:

1) Melissa Ingold from Marketing Sweetie has put together a free quick report- 23 Tips for Creating Integrity Driven Video

http://internetmarketingsweetie.com/video-integrity.pdf

2) A lengthier report from Australian marketer Gideon Shalwick which explains how to rank in Google by using video blogging:

http://rapidvideoblogging.com

This second one is a teaser for his Rapid video program – but it contains so many great tips including how to inexpensively set up to start making your own videos.

If you have already started to make your own video and use it in your marketing please leave a comment and tell us where to find you on the small screen. To see one of my recent attempts you can check out my simple video for my new goal planning worksheet here: http://tothemaxsmallbusinesscoaching.com/goalsettingworksheet/

Owning a pet business does not guarantee you success, but it is generally not difficult to set up your own pet business adn many who own pet businesses love the hard working lifestyle and the closeness to pets. You will have to compete with those who may be better trained, may have lower cost structures and those who “pretend” to have your skills and experience when they do not. (eg not all those who advertise themselves as groomers are actually Groomers).

There are also key skills that all dog industry professionals should possess. Here are some of the most critical skills and abilities for those hoping to work with dogs professionally: Basic Dog Handling and Training Skills, ability to recognize behavioral signals.

Animals can be somewhat unpredictable when they are under stress or in an unfamiliar environment, like when they visit the veterinary office or the grooming salon, so it is important to be attentive and stay aware of the animal you are handling at all times.